The conclusion of Comic Con Africa 2024 was spectacular, with AXE—the top male fragrance brand in South Africa—delivering a show-stopping experience that had attendees giddy with anticipation. One of the convention’s highlights was the AXE activation, which took place at the Johannesburg Expo Centre (NASREC) from Thursday, September 26, to Sunday, September 29. A mix of live performances, virtual reality zones, and a celebrity appearance by AXE’s ambassador, Robot Boii (Mzwakhe Mbuli Jr.), enthralled the attendees.
The dynamic, multi-sensory “Axe-pierance” has received extremely good feedback from participants in the activation. Robot Boii captivated audiences with his contagious energy and distinct style throughout his exceptional live performances on Saturday and Sunday. Fans flocked to witness the “Axe Effect” firsthand during his performance on the AXE stage, which was praised as one of the most thrilling parts of the event.
As the Cosplay Competition’s guest judge, Robot Boii left a lasting impression thanks to his charm and ability to interact with the crowd. “Robot Boii, who personified AXE’s confidence and coolness, added something unique to our activation. The reaction from fans has us ecstatic,” stated Ameena Mhatey, the brand representative for AXE.
Fans had the chance to interact with AXE’s newest scent line this year, which is supported by the ground-breaking Zinc ZapTM technology and intended to keep young men feeling confident and fresh all day. AXE’s four hallmark scents, Apollo, Ice Chill, Dark Temptation, and AXE Black, were each represented by a specially designed VR zone that provided a distinctive sensory experience that encapsulated the essence of the respective fragrance.
Mhatey continued, “We’re ecstatic about how well the AXE Comic Con experience was received. “The reception has been amazing, and our aim was to create a space where fans could totally immerse themselves in the brand. Robot Boii’s remarkable live performances on Saturday and Sunday enthralled fans with his infectious enthusiasm and unique style. Together, the performances, VR experiences, and mocktails brought the AXE brand to life in a way that was interesting, entertaining, and novel.
The event presenter, J Sbu from East Coast Radio, provided attendees with spot prizes, exclusive AXE products, and an exciting atmosphere. One of the biggest gatherings of the year, Comic Con Africa drew over 68,000 fans of pop culture, and AXE’s presence was universally acknowledged as one of its most notable aspects. AXE made a lasting impression as the event came to an end, solidifying its position at the nexus of pop culture, fashion, and self-assurance.
