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Bloomberg says Apple is conducting research into the smart glasses sector. The story coincides with competitors' dazzling smart glasses demos and the lacklustre demand for Vision Pro. Early reviewers and customers have given Meta's Orion and Ray-Ban eyewear positive reviews. Apple, which does not currently produce smart glasses, released the $3,500 Vision Pro headset in February.Bloomberg stated that Apple is conducting research into the smart glasses sector. The story coincides with competitors’ dazzling smart glasses demos and the lacklustre demand for Vision Pro. Early reviewers and customers have given Meta’s Orion and Ray-Ban eyewear positive reviews.
According to Bloomberg, Apple is gathering employee feedback on a variety of current smart glasses and intends to host additional focus groups after competitor Meta caused a stir with its Orion demonstration and as its Ray-Ban smart glasses become more well-liked. According to Bloomberg, Apple frequently conducts internal focus groups on its current products before deciding whether to enter a new market. Apple, which does not currently produce smart glasses, released the $3,500 Vision Pro headset in February. However, because of its high cost and the fact that users were waiting for a game-changing app, the headgear received a lacklustre reception. The Information revealed last month that Apple has reduced the manufacture of Vision Pro.
The Vision Pro headset, which is powered by an external battery pack, positions a display in front of the user’s eyes that can be controlled with voice commands and hand gestures. Its layout is similar to that of an iPad. Meta’s Ray-Bans, on the other hand, may be mistaken for ordinary sunglasses. Wearable and portable, the AI-enabled smart glasses feature cameras, speakers, and a microphone. Smart glasses have been difficult to remove for a while. In the past, tech behemoths like Google and Snap have struggled to introduce eyewear that does more than just protect eyes from the sun and enhance eyesight. It looks like both businesses are developing fresh iterations of their smart eyewear.
Apple has time to improve its product if it wants to compete with Meta’s unreleased Orion eyewear. Although the CEO stated that the $10,000 glasses aren’t yet ready for consumers, Mark Zuckerberg may have demonstrated them. With regard to AI-powered eyewear, Meta reported “strong momentum” in its third-quarter results report. In 2024, Oprah Winfrey’s renowned annual gift guide includes its Ray-Bans, which retail for $300. The “Oprah Effect” might help Meta this holiday season, but Apple started its focus groups last Thursday, according to Bloomberg. Business Insider’s request for comment was not immediately answered by an Apple official.
In an earlier interview with BI, Morningstar analyst William Kerwin stated that Apple’s ultimate objective for eyewear is probably “a form factor closer to glasses.” The iPhone manufacturer has a reputation for introducing new items more slowly. Although generative AI has been a popular tech topic for more than two years, Apple just released its own GenAI software last week, months after rivals had already made their tools available online.
