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– "We think African fashion is a timeless expression of beauty, creativity, and cultural identity—not just a fad." So says the founder of Eka by GlowLuxury, a new store in Stoke-on-Trent, England. The ready-to-wear African fashion company was founded by Mrs. Abidemi, who says the designs are a tribute to her late mother. "Our goal is to enable people to use fashion to express their cultural heritage and personal style," she tells the Stoke Sentinel. "We think African fashion is a timeless expression of beauty, creativity, and cultural identity—not just a fad." The apparel line features a selection of ready-to-wear African items, ranging from sophisticated gowns to chic accessories. The company was inspired by her late mother, Mrs. Essienawan Bassey Oku, according to Abidemi. "Our goal is to enable people to use fashion to express their cultural heritage and personal style," she says. "We think African fashion is a timeless expression of beauty, creativity, and cultural identity—not just a fad."
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– If you're in the market for a new outfit, check out Eka by GlowLuxury, a new store in Stoke-on-Trent, England. The ready-to-wear African fashion company was founded by Mrs. Abidemi, who says the designs are a tribute to her late mother. "Our goal is to enable people to use fashion to express their cultural heritage and personal style," she tells the Stoke Sentinel. "We think African fashion is a timeless expression of beauty, creativity, and cultural identity—not just a fad."
Mrs. Abidemi, the founder of the ready-to-wear African fashion company Eka by GlowLuxury, has opened her newest store in Stoke-on-Trent, Staffordshire, England.
Adam Jogee, a member of parliament for Newcastle-under-Lyme, officiated the launch. Jogee commended Mrs. Abidemi and her group for their community service and vision.
He emphasised the importance of encouraging diversity in the community and helping out small companies. Jogee’s assistance and the community’s reception were praised by Mrs. Abidemi. “We are ecstatic to introduce Stoke-on-Trent to the beauty and grace of African fashion,” she remarked. “Eka by GlowLuxury is a platform for self-expression and a celebration of culture.”
The brand was inspired by the heritage of her late mother, Mrs. Essienawan Bassey Oku, according to Mrs. Abidemi. The designs of the brand, according to her, are a tribute to her mother’s grace and energy. “Our goal is to enable people to use fashion to express their cultural heritage and personal style,” she stated. “We think African fashion is a timeless expression of beauty, creativity, and cultural identity—not just a fad.”
The apparel line features a selection of ready-to-wear African items, ranging from sophisticated gowns to chic accessories. The firm also provides a carefully chosen assortment of high-quality Ankara textiles that are perfect for custom designs for individuals looking for bespoke creations.
GlowLuxury’s Eka is a centre of culture. It creates a venue where people can celebrate their culture and embrace their own style by offering expert styling and housing a photography studio.
Her love of African culture and fashion is evident in the brand, which is located at 35 High Street, Newcastle-under-Lyme, Newcastle ST5 1QZ, UK. It displays a dedication to giving customers the freedom to express who they are via classic and imaginative designs.