Summarized by AI Model:facebook/bart-large-cnn
Sendstack, a logistics platform based in Nigeria, will stop producing its original product, DLVR, a last-mile delivery service. The startup claims it sees a greater opportunity in offering logistics management software to huge businesses. This change is in line with the company's objective of being the backbone of logistics for African companies.With this change, Sendstack, a logistics platform based in Nigeria, will stop producing its original product, DLVR, a last-mile delivery service, and instead concentrate on CTRL, a logistics management software for corporate clients with third-party logistics partners. The CEO and co-founder of Sendstack, Emeka Mba-Kalu, said that DLVR had not grown as expected and that it was “taking a lot of time and energy needed to bring CTRL to market.”
With its debut solution, DLVR, Sendstack, which was founded in 2021, assisted companies in Nigeria in aggregating and managing third-party logistics providers. But instead of concentrating on last-mile delivery solutions, the startup claims it sees a greater opportunity in offering logistics management software to huge businesses.
According to Ifeoma Nwobu, co-founder and COO of Sendstack, CTRL, which now has ten users, is not a wholly novel product. This change is in line with the company’s objective of being the backbone of logistics for African companies by offering large-scale solutions. According to Mba-Kalu, the market is the same, but the target audience and strategy are different.
Features offered by CTRL include payment processing, communication management with numerous delivery partners and clients, delivery tracking and routing, and the provision of comprehensive operational analytics.
Customers of CTRL pay ₦200 for each delivery procedure; some choose to subscribe on a monthly basis and purchase bespoke packages according to certain logistics needs.
Sendstack intends to extend CTRL beyond of Nigeria, focussing on markets with fragmented logistics and strong economic activity. But there will be difficulties associated with Sendstack’s change. It can be difficult and time-consuming to sell enterprise-level software to businesses, especially in sectors where manual logistics management is deeply embedded.
Sendstack seeks to address this by highlighting the effectiveness of combining logistical processes on a single platform and showcasing CTRL’s time and cost savings. Nwobu claims that cutting down on the amount of time spent resolving logistical disputes and delays is a compelling argument for businesses trying to maximise efficiency.
“Tech companies that could already have internal logistics management tools are not our objective. Traditional companies looking to maintain their competitiveness are our objective.Mba-Kalu explained.
