Travelport unveiled a search function driven by artificial intelligence on Wednesday. According to the global travel retail platform, this feature would assist agencies in locating “the ideal” travel match for customers among billions of possibilities.
The Content Curation Layer (CCL) will filter through aggregated content from several sources using AI and machine learning to deliver a variety of retail-ready outcomes. According to the company, this results in search results being returned more quickly than the typical response time of an airline search.
In the increasingly complicated travel market, Travelport’s CEO Greg Webb stated, “Travelport’s role is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell, and service.” “We think machine learning and AI are powerful tools to do just that.”
The new tool will be available on the Travelport Plus platform, which replaced the business’s three antiquated worldwide distribution systems when it emerged as a single platform in 2021.
“Travel agencies will be able to quickly and efficiently offer travellers the appropriate selection of enriched, normalised, bookable content through a single search screen thanks to the [CCL],” Webb continued. The CCL, which is “used for all content sources,” enables agents to do apples-to-oranges comparisons.
The material Optimizer, a Travelport Plus product that offers clients more control over material, including NDC and traditional information, is a crucial component of the new tool, according to the business. Agents can fine-tune content selection to avoid overload, improve revenue optimisation, and improve search results with the Content Optimizer.
Travellers are well-known to our travel agency partners, and Content Optimizer allows agencies to establish their own guidelines and choose which results are prioritised, according to Webb. “This cutting-edge product gives agencies more control over their content and leverages AI to save them time and money.” Layoffs at Travelport for agility purposes made news in March.
Travelport’s worldwide head of external communications, Katie Cline, stated in an email at the time, “Travelport is focused on driving revenue growth while operating as efficiently and effectively as possible.” The corporation acted in response to reports of funding in December, when a $570 million investment strengthened its position.
